Tata Hitachi launches SHINRAI Prime CEV 5 – The Most Reliable Partner
About Tata Hitachi: Tata Hitachi, one of India’s leading construction machinery companies and the largest Hydraulic Excavator manufacturing company, is a joint venture between Tata Motors and Hitachi Construction Machinery (HCM). The partnership with HCM commenced in 1984 and is today one of the longest-standing JVs in the industry. The company has a manufacturing presence in Dharwad and Kharagpur and over 275 customer-facing touchpoints spread across the country.
Set up in 1961 as the Construction Equipment Business Unit of Tata Engineering and Locomotive Company (TELCO), today, the company boasts a diverse portfolio of Mini Excavators, Construction Excavators, Mining Excavators, Backhoe Loaders, Wheel Loaders, and Dump Trucks, apart from a wide range of Attachments, Parts, and expert Service solutions.
Tata Hitachi is a leader in providing world-class construction equipment to address India’s Infrastructure and Mining needs.
July 25th 2025: Tata Hitachi, a leader in the Indian construction equipment industry, today announced the launch of the SHINRAI Prime CEV 5, a next-generation backhoe loader designed to redefine trust, reliability, and performance.
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Key highlights for SHINRAI Prime CEV 5: – Reliable and powerful Japanese engine |
Tata Hitachi continues its journey of innovation with the nationwide launch of the new SHINRAI CEV 5, compliant with the latest CEV Stage 5 emission norms. The machine delivers superior performance, fuel efficiency, and reliability – combining advanced hydraulics, enhanced operator comfort, and cutting-edge telematics for a smarter and greener operation.
The launch was celebrated through a series of product unveilings and customer meets across India, drawing ar enthusiastic response from customers in the construction, infrastructure, and rental sectors The SHINRAI CEV 5 journey spanned a wide network of locations including Baramati, Rajamundry, Mumbai (Bhiwandi) Aurangabad, Bijapur, Koppal, Udaipur, Surat, Chandigarh (Mohali), Bhubaneswar, Raichur, Lucknow, Trichy, Mirzapur Shahpur, Tirunelveli, Jharsuguda, Bangalore, Nagpur, Patna, Belgaum, Malappuram, Satna, Jhansi, Mahaboob Nagar, Ahmedabad, Khandwa, Ratlam, Karimnagar, Salem, Tirupati, Bhopal, Dehradun, Vizag. Chennai, Raipur, Durgapur Jamshedpur, Gulbarga, Hyderabad, Kharagpur, and Barpeta
Each event featured live demonstrations, active customer engagement, and strong interest, reaffirming the trust customers place in the Tata Hitachi brand and its commitment to sustainable progress.
On the launch occasion of SHINRAI Prime CEV 5,
Mr. Siddharth Chaturvedi, General Manager – Marketing of Tata Hitachi, expressed his views and said: “With the launch of the SHINRAI Prime CEV 5, we are proud to offer a machine that blends performance, reliability, and sustainability – engineered specifically for the evolving needs of Indian customers. This next-generation backhoe loader reflects Tata Hitachi’s commitment to innovation and customer-centric design, delivering greater productivity, lower operating costs, and smarter machine management through advanced telematics. SHINRAI Prime is not just a product, it’s a promise of trust and value.”.
Customer peace of mind is ensured with Tata Hitachi’s Genuine Spare Parts, strategically located warehouses, and Field Diagnostic Vehicles for quicker after-sales support. In sum, SHINRAI Prime CEV 5 helps customers stay ahead in their business with its power and promise of its performance, fuel efficiency, and savings.