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Chalo Desh Banaye

Tata Hitachi entered the construction machinery equipment manufacturing arena at a time when there was an escalated thrust to the infrastructure and mining sectors in India. Our world class equipment addressed the infrastructure and mining needs of the country. And, we naturally became a trusted partner in India's growth story!

We celebrated India's 71st Independence Day, by launching our integrated brand campaign - Chalo Desh Banaye - through which we recommit and re dedicate ourselves to the Nation.

Our belief is that our strength, commitment and passion will help us take the country forward, through understanding the pulse of our customers, providing them with best-in-class equipment and reliable and innovative support solutions to increase profitability.

Nayi umang se bhara hai aaj Bharat
Likhne chale hain hum safalta ki nayi ibarat
Badlein desh ka naksha, naya roop savarein
Bejod parishram se chamke kal ke ujaale
Safal bharat ki neev rakhein
Chalo desh banaye

There's a new zeal that fills India today.
As we embark on a path to write a story of success.
We're changing our landscape, we're giving it a new look
We're working hard to create a brighter tomorrow.
Let's lay the foundation to a great nation. Come, let's build our country.

Ek neher jo khushiyon ki leher bahaye
Ek factory jo langhe kaushal ki seemayein
Ek mine jo andhere cheer roshni lutaye
Safal bharat ki neev rakhein
Chalo desh banaye

A canal where happiness flows.
A factory that crosses the boundaries of potential
A mine that cuts the darkness and fills the nation with light.
Let's lay the foundation to a great nation. Come, let's build our country.

Ek airport jo khwabo ko nayi manzilo tak le jaaye
Ek metro jo mahanagro ka manobal badhaye
Ek highway jo vyappar ko naye pankh lagaye
Safal Bharat ki neev rakhein
Chalo desh banaye

An airport that takes dreams to its destinations.
A metro that boosts the morale of every bustling metropolis.
A highway that giving wings to businesses.
Let's lay the foundation to a great nation. Come, let's build our country.

Keval ret, eent, cement nahi
Aashayein, jazbaat bhare hain
Har nirmaan mein, har imarat mein
Kuchh kar jaane ka iraada hai
Ek josh hai naye Bharat mein

The progress of India is not just cement and bricks,
It's also hopes and aspirations.
In every construction, in every building.
There's the will to do so much more
There's a new zeal that fills India today.

Bebaak, buland badhte hain hum
Sunehra samriddha kal humara hai
Ye vada vade se jyada hai
Tata Hitachi, Chalo Desh Banaye

As we walk fearlessly and steadily ahead
The golden dawn is nothing but ours to own.
This promise is more than a promise.